Goodwin is the CEO and formulator of Olipop, a "healthier" prebiotic soda on track to surpass $200 million in sales by the end of the year.
Here's how Goodwin and Lester turned a $100,000 investment into a multimillion-dollar business capable of selling $20 million worth of soda a month.
They agreed to meet at a coffee shop in Palo Alto in early 2013 to discuss a potential partnership in Ben's probiotic soda company – Obi.
However, Obi didn't see the success and traction they'd hoped for, and in 2016, Goodwin and Lester sold Obi.
Ben Goodwin and David Lester became partners in Goodwin's probiotic soda company, Obi, in 2013.
Persons:
Ben Goodwin, Goodwin, David Lester, Olipop, Lester, Gen Z, gravitate, I'd, Gary Erickson, Jes Gallegos, Jim Ilehder, São Paulo, Ben, – Obi, David, Van Leeuwen, Obi, Obi didn't, hadn't, would've, Gwyneth Paltrow, Mindy Kaling, Jonas, Joe, Nick, Kevin, they've
Organizations:
CNBC, University of California, Clif, Hardware, Diageo, U.S . Midwest, Target, Walmart
Locations:
Northern California, Santa Cruz, TikTok, University of California Santa Cruz, San Francisco, Palo Alto, Ben's, Santa, probiotics, Jerusalem, U.S, Washington